Aveda Congress 2025 in Minneapolis was a four-day spectacle where hair artistry truly took center stage. Amidst robot dogs, sky-high blowouts, and even an alien invasion on stage, one thing became clear: VoMor® hair extensions played a starring role in bringing the most jaw-dropping looks to life. VoMor extensions – created exclusively for Aveda network salons – give stylists endless possibilities to add volume, length, or even no-commitment color to their creations. Salon professionals and beauty enthusiasts alike were treated to an energetic showcase of what VoMor extensions can do, as top artists used them to elevate their avant-garde styles. Below, we celebrate how three creative powerhouses – Allen Ruiz & Luis Gonzalez, the Elevate Hair team, and Pyure Salon’s creative team – harnessed VoMor extensions on the global stage to wow the crowd and increase awareness of this innovative extension brand.
Allen Ruiz & Luis Gonzalez: “CAUTION” Collection Goes Bold with VoMor
Allen Ruiz (Aveda’s Global Artistic Director for Hair Styling) and Luis Gonzalez (a renowned colorist) teamed up for one of the most talked-about presentations of Congress – a black-and-yellow themed collection aptly titled “CAUTION.” This dynamic duo’s segment showcased edgy, trendsetting haircuts paired with eye-popping editorial color. To achieve these dramatic styles, Ruiz and Gonzalez didn’t just rely on color and cut alone. They incorporated VoMor hair extensions to amplify each look, adding length, fullness and pops of vibrant color where needed. In fact, behind the scenes their team “sculpted hair extensions into art pieces” as part of the styling process.
The result? Gravity-defying ponytails, exaggerated fringes, and structured shapes that would be impossible with natural hair alone. By using VoMor extensions, the CAUTION collection came to life with an extra level of texture and intensity – all without compromising the models’ real hair.
Elevate Team: An Alien Invasion Brought to Life with VoMor
If Congress had an unofficial theme, it was go big or go home – and the Elevate team took that to heart in an otherworldly performance that had everyone buzzing. Elevate (an edgy, artist-powered platform founded by a creative community) delivered an “intergalactic alien takeover” on stage, complete with flashing UFO graphics, club-style music, and even a towering Alien Queen on stilts ruling over the scene. Models transformed from 1980s “Material Girl” glamour to sci-fi alien chic in a story that was part sci-fi theater, part nightclub party. To achieve the extraterrestrial aesthetic – think glowing slime-green hair, outrageous volume, and sculptural silhouettes – the Elevate team relied on VoMor extensions as their secret weapon.
VoMor extension wefts were used to create hyper-extended lengths and exaggerated shapes, allowing the stylists to push beyond the limits of natural hair. The result was a visual feast of futuristic texture: from tentacle-like ponytails to gravity-defying crowns of hair that looked beamed in from another planet. “Our Elevate team lit up the Aveda Congress 2025 stage with a show that fused precision haircutting, bold color, and editorial styling into one unforgettable performance,” the team shared – and VoMor was integral to achieving those futuristic silhouettes and avant-garde shapes that wowed the crowd.
Pyure Salon Creative Team: Bold Color Meets VoMor Volume
Another highlight on the Congress stage came from the Pyure Salon creative team, who channeled Aveda’s mission of sustainability and style with their own vibrant twist. “Sustainability meets style. The Pyure Creative Team delivers bold color, cutting-edge technique, and a passion for people — all rooted in purpose,” Aveda shared in anticipation of their presentation. Pyure’s artists certainly lived up to that promise, showcasing looks that married vivid color with compassionate craftsmanship.
To maximize the impact of such transformations, the Pyure team also utilized VoMor extensions. By adding a few strategically placed extension panels, they gave models that extra “wow factor” – whether it was fuller ends, a shock of color, or enhanced length to accentuate a cut. VoMor’s extensions, which are exclusive to Aveda salons and perfectly match Aveda’s color palette, allowed Pyure to execute bold creative visions without compromising the integrity of the models’ natural hair. From the fiery reds to lush greens (one Pyure look featured neon lime-green hair pieces reminiscent of ethereal forest sprites), every hue popped and every style had movement and fullness.
VoMor Extensions: Elevating Creativity and Confidence
Aveda Congress 2025 will be remembered as a celebration of artistry, community, and innovation in the beauty industry. For VoMor, it was a breakthrough moment on the global stage. VoMor extensions were originally “created exclusively for Aveda salons” to help guests achieve thicker, fuller, longer hair – and on the Congress stages, we saw those benefits magnified tenfold. Whether it was Allen Ruiz and Luis Gonzalez constructing avant-garde CAUTION looks, the Elevate team pushing into sci-fi fantasy, or Pyure Salon fusing bold color with added volume, VoMor proved to be the common thread enabling bigger, bolder hairstyles that still looked seamless and salon-worthy.
And these same extension solutions aren’t just for runway shows – they’re available to salon clients every day. Because VoMor offers both tape-in and hand-tied extensions in a range of lengths and 40+ shades, stylists can easily adapt what we saw at Congress for real-world guests. Want to recreate a bit of that Congress magic? With a few VoMor extension panels, anyone can add instant volume, length or a flash of fashion color to transform their look – no drastic chemical processes or long grow-outs required. As Congress demonstrated, VoMor’s quality and versatility make it a game-changer for professional stylists looking to wow their clients.
